City University of New York / EDGE Program

CUNY EDGE, formerly known as the COPE program, provides students receiving public assistance access to the educational opportunities and support they need to realize academic success and a sustainable career. When the program changed its name, CC:S designed a new visual identity that effectively communicates its mission and vision whileadhering to the university's brand standards. The new identity was extended across marketing material, including an overview brochure, posters, direct mailers, and a microsite.






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