Claritas is a data-driven marketing company that leverages its unique data and proprietary identity graph to help marketers find their best prospects, improve marketing execution and deliver superior ROI.
In 2018, CC:S helped Claritas reshape its brand identity and positioning to help the 40-year old company shift from identifying as a segmentation company to a customer company. Responding to market shifts Claritas acquired three new businesses, adding services and technology to serve clients more effectively and to grow the enterprise. In early 2020, CC:S helped Claritas translate the depth of its new capabilities externally by evolving the creative style and crafting a strong messaging strategy connected to the business. The challenge was to align on a single brand vision and organize the company’s diverse solutions around new positioning to increase value in the minds of both existing and prospective customers.
The goals of the refresh were to simplify the story about Claritas’ offerings, clarify how to work with Claritas, showcase differentiation and be more tech-forward. The outcome was a new, bolder visual design and a clear and compelling communication platform that was extended across all touchpoints: website, platforms, sales presentations and templates, infographics, brochures, reports, swag, internal communications and external digital marketing campaigns.
Working with CC:S has elevated our brand almost instantaneously. It’s rare to find someone with amazing creative talent — even more rare to find someone who also has the strategic business acumen to approach the work with the best interest of the brand across all areas of operations. There’s nobody I trust more than Carrie and her team to deliver quality work that keeps our brand’s needs at the core.
