After working with Pierre Hermé Pâtisserie in Paris, America’s Test Kitchen in Boston, and King Arthur Flour in Norwich, VT, Leslie Milton founded her own bakery, Good Night Kitchen, in Williamstown, MA.
For the new brand launch, CC:S created a brand identity that played off the initial concept of creating delicious baked goods for the late night local college scene. Brand assets included graphic patterns inspired by the night sky in western MA, packaging templates that allows Leslie and her team to easily update and print labels, hangtags, signage and menus.