AIR is a nonprofit dedicated to modernizing the financial regulatory system. AIR believes that the regulatory framework needs to migrate from a largely manual to a digitally-native design. This will ensure financial stability, protect consumers from harm, promote financial inclusion, curtail financial crime, and enable continuous innovation.
CC:S designed AIR’s visual identity, from the mark to the combination of nature and tech imagery, reflecting the organization’s brand personality: open, collaborative, fluid, dynamic, and innovative. As a start-up, the team required a suite of editable MS Office templates to easily create white papers, reports, one-pagers, and presentations internally. And the new website was designed and developed with a minimal framework that is easily scalable as the organization grows.