Seven Signs That It’s Time for a New Website
Times are changing fast: it seems like every day we see updated versions of televisions, phones, tablets, and computers with faster and better technology.
Consumers today are trained to expect the latest and greatest at the touch of a button. It should come as no surprise then, that an old, outdated website can hurt sales and deliver a sub-par consumer experience.
Websites are often the first touchpoint your consumer has with your brand. 70-80% of people report that they visit a company or a brand’s website as the first step in their consideration journey before visiting a business or making a purchase. This means first impressions matter…a lot.
Here are 7 tell-tale signs that your website is due for a change.
Needless to say, designing and optimizing your website to deliver content at lightning speed directly impacts your bottom line.
With the checklist above, you should be able to do a simple website audit to have a pretty good idea of whether or not your website is due for some changes.
The next question is, big changes or small changes?
A refresh focuses on minor stylistic updates that don’t change the foundation and structure of your website. For instance, you may have a new brand identity that needs to be applied to the website, such as swapping out your logo with a new one and updating colors, fonts and images. You can look at a refresh as a facelift that reflects current changes in your brand, services/products, and the marketplace.
A website redesign typically involves a structural change that goes beyond just the visual appearance of your website. It may include rethinking your website’s UX/UI, evolving your content strategy and content management system, changing the structure of the page layouts, and/or going from a static website to a mobile-first, responsive website. Generally speaking, if you’re thinking about adding or changing the functionality of your website, you’re most likely going to need a redesign.
To help you determine whether or not you need a refresh or a redesign, we’ve identified four important factors. It’s important to remember that even after a full redesign, regular updates to your website like adding new blog posts and testing the placement of images and buttons will ensure that your website is optimized for the best possible customer experience.
Here at CC:S we recommend that you review your backend analytics on a regular basis. This can help ensure that any issues are identified early and your site is up-to-date.
Refresh: Can be completed in a few weeks.
Redesign: Can take 2-3 months, depending on the scope.
Every project will have a different budget depending on changes needed, but generally speaking, redesigns will carry a higher price tag than refreshes.
Aside from budget, you should factor in management and time to your decision process. A redesign will require more attention, time, direction, and input from you or your staff to ensure that the finished product checks off on your objectives and requirements.
Goals and Objectives
As with any project, defining what goals and objectives you want your refresh or redesign to achieve will be the first and most important task to tackle. Once this is defined, a game plan can be devised to determine what kinds of changes can help achieve these objectives and a plan can start to take shape.
CC:S has helped businesses and organizations of all sizes across different sectors update their web presence.
We can work with you to conduct a website audit and make a list of recommended changes. We approach every project, big or small, with a “strategy first” mindset, thoughtfulness, and passion. Whether a refresh or redesign, contact us and see how we can transform your website and help you connect with your audience in a meaningful way.