CC:S works closely with multiple academic programs offered at nine CUNY colleges, including CUNY Start/Math Start, CUNY ASAP, CUNY EDGE, and CUNY Foster Care Initiative. The programs help students stay on track and graduate on time by providing financial academic and personal supports, including personalized advisement, career counseling, tutoring, tuition scholarship, MTA MetroCards and textbooks.
Since 2015, CC:S has been shaping the brand identities of the individual programs and aligning the look and feel with the overall university branding. Our core focus has been designing promotional collateral to help the programs reach students in underserved areas as part of a greater recruitment effort. The range of collateral created includes print and digital touchpoints, such as posters, flyers, subway and bus ads, digital display and social ads, recruitment event signage and collateral, and guides for teachers and counselors. During the pandemic, CC:S has worked to move more recruitment efforts online to attract new students.
I have worked with several designers over the years, and CC:S is among the best of the best. The CC:S team has worked with CUNY ASAP to create brochures, posters, postcards, research briefs, citywide ads, and social media messaging. We are delighted with the engaging creative design concepts developed for us.